Thom Riley, Out of Office Thom Riley, Out of Office

Creative Marketing Agency

YOUR ADS
ARE ON
VACATION.
LET'S PUT THEM
BACK TO WORK.

Meta ads built on strategy, not guesswork. We help ecommerce brands stop wasting spend and start converting.

Meta ads built on
strategy, not
guesswork. We help
ecommerce brands
stop wasting spend and
start converting.

Let's Chat

YOUR ROAS CALLED. IT WANTS TO COME HOME.

YOUR ROAS CALLED. IT WANTS TO COME HOME.YOUR ROAS CALLED. IT WANTS TO COME HOME.

RESULTS THAT SPEAKFOR THEMSELVES

80%
Reduction in customer acquisition cost
$373 ‚Üí $73
$65
Lowest CAC achieved
Target was $140
2.29
ROAS at peak performance
Up from 1.08

A three-market e-commerce brand had unsustainable acquisition costs and a structurally broken Meta account. After a full rebuild with simplified campaign architecture, cold-only targeting, and tightened audience exclusions, all three markets smashed their $140 CAC target, with costs dropping as low as $65 at peak performance. During BFCM alone, the account generated $1M+ revenue across 9,378 orders.

34%
Reduction in cost per purchase
$45.35 ‚Üí $29.80
$28
Lowest cost per purchase hit
Target was sub-$30
13x
More purchases generated
100 ‚Üí 1,300+

A multi-location wellness brand in Southeast Queensland was burning budget on the wrong audiences, with no creative testing and costs as high as $75 per purchase. A full account rebuild with correct geo-targeting, 20+ new ads per month, and a dedicated creative testing pipeline smashed the sub-$30 cost per purchase target, with top campaigns hitting as low as $28.

HOW CAN WE WORK TOGETHER?

Out of Office Out of Office Out of Office
01
Paid Advertising & Creative Strategy
Most agencies run your ads. We run your growth.
+

Meta advertising in 2025 is a creative game. Andromeda killed micro-targeting and handed the keys to brands who can feed the algorithm consistent, high-quality creative at volume. That's exactly how we operate.

We build and manage your Meta campaigns from the ground up: strategy, structure, creative direction, testing, and scaling. Everything is built around what the algorithm actually rewards right now, not what worked three years ago.

Creative production is handled either by our creative team or in collaboration with yours. Whatever gets the best content into market fastest.

What's included
  • Campaign architecture and build
  • Creative strategy and direction
  • Ongoing testing and iteration
  • Monthly performance reporting
  • Quarterly strategy sessions
02
UGC Creator Management
Great creative doesn't always need you in front of the camera.
+

We source, brief, and manage UGC creators on your behalf, handling everything from creator identification and product seeding to brief writing and content delivery. You get scroll-stopping, platform-native content without the back and forth.

This works as a standalone service or layered on top of your paid ads to keep creative fresh and fatigue at bay.

What's included
  • Creator sourcing and vetting
  • Brief writing
  • Product coordination
  • Content review and delivery
  • Ongoing creator relationships
03
Marketing Advisory
A senior marketing brain without the senior marketing hire.
+

Whether you're a founder making every marketing decision yourself or a team that needs direction from someone who's actually been in the trenches, this is for you. Think of it as having a CMO on call. We work alongside you monthly to set strategy, review performance, challenge what isn't working, and keep your marketing moving in the right direction.

This isn't a coaching programme. It's a proper ongoing advisory relationship with someone who knows paid media, creative, and growth inside out.

What's included
  • Monthly strategy sessions
  • Performance and creative reviews
  • Channel and budget recommendations
  • Industry updates relevant to your business
  • Async access for questions and feedback

Testimonials

What are people saying?

"

Thom was an absolute pleasure to work with. His knowledge of the Meta platform and genuine care for the brand made him feel like part of the team from day one.

Pauline, Senior Brand Manager
"

As a business owner, I concentrate on the business at hand and have no idea about the marketing side of things. Thom came in and took care of all things marketing and got great results. I don't have to worry about a single thing. Very happy and thank you!

Nathan, Artist & Business Owner
"

Absolutely amazing! Thom exceeded my expectations and really took my business to the next level. He was so easy to deal with from day one and really went above and beyond to get results.

Alice, Founder & Director (Fashion Brand)

PACK YOUR BAGS. VACATION'S OVER.

PACK YOUR BAGS. VACATION'S OVER.PACK YOUR BAGS. VACATION'S OVER.

Brands I've created ads for:

Via Past Agency Experience

Patricks Who Is Elijah Noodle Box PUMA Bangn Body No Pong NSI Nails Dr Canna Always Alice OzHarvest SWAG BOXERS F45 Le Bent DoorDash Career One About A Dog Blackroll Le Rose Cochlear Australia Orbitkey Ivory & Deene JoeBananas bellroy frank body Eastside Physio TH7 Play Planet Phorest E-Pocket Billie Jo Life of Coco Jewellery Kings Dermaviduals Kloudsac Gold Coast Longboards Greenback LH Candles Boss + Boo JCMA The Label Vera Music MJ Trading Cards Boo Beauty Bar Home n Loan Speckles
Patricks Who Is Elijah Noodle Box PUMA Bangn Body No Pong NSI Nails Dr Canna Always Alice OzHarvest SWAG BOXERS F45 Le Bent DoorDash Career One About A Dog Blackroll Le Rose Cochlear Australia Orbitkey Ivory & Deene JoeBananas bellroy frank body Eastside Physio TH7 Play Planet Phorest E-Pocket Billie Jo Life of Coco Jewellery Kings Dermaviduals Kloudsac Gold Coast Longboards Greenback LH Candles Boss + Boo JCMA The Label Vera Music MJ Trading Cards Boo Beauty Bar Home n Loan Speckles

Frequently asked Questions:

Andromeda killed audience micro-targeting as a competitive edge. The brands winning now are the ones feeding Meta strong creative at the right volume, consistently, every month. Scale depends on creative diversity, data signal, and how well your account tells Meta who to find. That's exactly what we're built around.

Because the old playbook, tight audiences, set and forget, tweak the targeting, doesn't work anymore. Meta needs creative volume and variety to do its job. We run a lean Andromeda-style structure: consolidated ad sets, broad targeting, and a constant flow of fresh creative so the algorithm always has something to learn from and scale.

It depends on where you are and where you're trying to get to. Every engagement is scoped around your ad spend, creative needs, and growth goals, so the investment reflects that. The best way to get a clear picture is a discovery call. If we're a good fit, we'll tell you exactly what working together looks like.

All types of brands spending between £5,000 and £100,000+ per month. Below that, there usually isn't enough data or creative velocity to get the system working properly. If you're below that level right now, we can still talk, there may still be an arrangement that makes more sense at your stage.

Realistically, you'll start seeing meaningful data within the first 30 days. Optimisation happens through weeks 4 to 6, and scaling starts once we've identified what's working. The honest answer though, the biggest results come from brands that commit to consistent creative iteration over 3 to 6 months, not ones looking for a one-month fix.

We consolidate spend to let Meta's algorithm work, then rotate fresh creative regularly to find winners. When something outperforms, we scale it and build variations around it. When it fatigues, we already have the next wave ready. It's a system, not a one-off campaign.

UGC-style video, short-form direct response, and static refreshes all have a place, but the edge comes from variety, not format. Andromeda rewards accounts that keep creative diverse. We manage that rotation so you're never relying on a single winning ad for too long.

Yes, and it works well. A lot of brands have someone in-house handling content, email, or brand, we slot in as the paid media and creative performance layer. We're used to working alongside existing teams and making sure nothing falls through the gap.

That depends on how quickly we can get creative into rotation and how much the algorithm has to work with. Generally, testing in weeks 1 to 2, optimising by week 4, scaling from week 6 once performance stabilises. The faster good creative goes in, the faster Meta rewards the account.

Most agencies report on ROAS and call it a day. We manage creative volume, account health, and performance together, because vanity metrics don't pay your bills. We're also small enough to actually care about your account, which means you're not getting handed off to a junior marketing strategist after the first call.

Out of Office

Are your ads on vacation?
Let's bring them home and put them to work.

  • Creative-led, performance-driven
  • Full campaign strategy and build
  • Creative production and testing
  • No cookie-cutter campaigns
What's your biggest challenge?
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Increase my eCommerce sales
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Meta Ads creative production & management
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Thom
YOU'RE IN!

Thanks for reaching out. Thom will be in touch within 24 hours to chat about your brand.